Free Template
Build Your Internal Business Case
Getting buy-in for a marketing agency means convincing multiple stakeholders. This template helps you build a clear, data-backed case your team can align on.
Current Marketing State
Where are you today? Be honest so your projections are credible.
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$
Proposed Investment
Select the retainer and scope that match your growth goals.
$3,500/mo$7,000/mo$10,000/mo
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Current CPL
$250
Projected CPL
$269.231
Current ROAS
2.0x
Projected ROAS
2.2x
Projected net gain: $43K/year
Why Build an Internal Business Case?
Align Stakeholders
B2B purchases involve an average of 6-10 decision makers. A business case gets everyone on the same page.
Quantify the Opportunity
Move from "we need better marketing" to specific ROI projections your CFO can evaluate.
Reduce Perceived Risk
Month-to-month contracts and transparent reporting lower the barrier to approval.
Set Clear Expectations
A 30/60/90 day timeline shows what to expect and when to evaluate results.