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New2025 growth benchmarks: what worked for 40+ ASEAN brands

Growth, without
the guesswork.

A full-service digital marketing agency for ambitious B2B and DTC teams. Paid media, SEO, analytics and websites — run as one operation, reported against one number: your pipeline.

Pipeline · Brandon Digital×
GA4 · Realtime×
+
app.brandondigital.co/clients/gargeon/pipeline?range=90d
AK
Clients/Gargeon/Pipeline
Pipeline generated · last 90 days
RM 12,437,882
34.2%vs. prev. periodTarget RM 10.0M · 124% to plan
PipelinePrevious period
RM 0kRM 37.5MRM 75.0MRM 112.5MRM 150.0MJan 27Feb 10Feb 24Mar 10Mar 24Apr 07Apr 21
Apr 18 · Friday
PipelineRM 184,212
Prev. periodRM 112,940
+63.1% YoY · 14 deals
ROAS
+1.8×
6.4×
Meta + Google
CPL
−32%
RM 48
Blended
MQL
+412
1,247
HubSpot
Win rate
+6pt
28%
Sales-qualified
Top campaigns · live
Updated 14s ago
CampaignChannelSpendROASStatus
Q2 — Industrial / Always-OnGoogle · SearchRM 184,2008.1×scaling
Retarget — Engineering decisionMeta · AdvantageRM 92,6405.9×optimal
ABM — Top 200 accountsLinkedIn · CAPIRM 64,1203.4×testing

Six years. 31 clients.
One scoreboard — revenue.

Pipeline, 2024–25
RM 12.4M
Generated for the client book.
Median lead lift
2.8×
First six months of engagement.
Book ROAS
5.4×
Rolling 12-month average.
Retention
94%
Clients staying past year two.
Trusted by growth teams at
B2B SaaS · DTC · Industrial · Services
Gargeon
Kaiice
Orbital
Clearhaven
Northbay
Meridian
Axiom & Co.
Services·04 disciplines

Four disciplines.
One team.

Paid, earned, analytics and build — under one roof, on one P&L line. No hand-offs, no finger-pointing.

01 Paid media02 SEO & content03 Data & analytics04 Web & design
Ads Manager/All campaigns/Q2 — MY book
Campaigns · 27Ad sets · 104Ads · 312
Apr 1 – Apr 28 · compared to prev. 28 daysLive
Total spend
RM 95,549
↑ 12.4%
Blended ROAS
5.8×
↑ 0.6×
Cost per lead
RM 42.10
↓ 54%
Conversions
2,267
↑ 18.2%
CampaignPlatformSpendROASCTRStatus
KL / Lead — ConsiderationMetaRM 18,4206.8×2.84%Active
SG / Retarget — Core BuyersMetaRM 12,1049.2×4.12%Active
MY / Prospecting — B2B IntentLinkedInRM 24,8804.1×1.92%Active
APAC / Brand — Always-onGoogleRM 31,2055.4×3.08%Active
MY / Competitor — KW set AGoogleRM 8,9403.2×2.21%Paused
01 / 04
Paid media
We run Google Ads, Meta, LinkedIn and programmatic as one coordinated spend.
-54%Median CPL, first 6 months
industrial waste management malaysia
AllImagesVideosNewsMapsShopping
About 2,140,000 results (0.38 sec)
gargeon.com services industrial-waste
Industrial Waste Management — Kuala Lumpur | Gargeon
Licensed DOE scheduled-waste handling for manufacturing and industrial sites across KL and Selangor. 24-hour response, ISO-certified disposal, and full chain-of-custody reporting…
#2
↑ 14was #16
competitor-a.com.my
Waste Disposal Services in Malaysia
Scheduled waste, recycling and treatment services nationwide…
gov.my doe scheduled-waste
Environmental Quality (Scheduled Wastes) Regulations
02 / 04
SEO & content
Organic traffic that closes deals, not just ranks.
3.4×Median organic pipeline lift
Conversion funnel · Last 30 days
brandondigital.co · 4 steps · vs. prev. 30d
Save
Sessions
184,204
Qualified
31,480
17.1%
Lead
4,218
13.4%
MQL
1,247
29.6%
Won
184
14.8%
Source / mediumConv.Rev.
google / cpc712RM 4.2M
meta / paid483RM 2.8M
organic218RM 1.9M
03 / 04
Analytics & CRO
GA4, CRM integration, and funnel experimentation.
+38%Avg lift to lead conversion
Brandondigital — v4PricingCase study
100%Share
Landing — Desktop
Nav
Hero
Services
Case
Landing — Desktop · 1440
Hero · 1440 × 560
Mobile · 390
04 / 04
Web & design
Websites and landing systems built around conversion targets.
6 wksAvg time to launch
Case study

Results on the record.

GARGEON · B2B Waste Management
2026 · 6 month
Case study

From Zero to RM 2.58M: Complete Digital Transformation

Within 6 months of launch, GarGeon generated RM 2.58M in closed deals from RM 26K in ad spend—a 98x return. Google Ads conversion rate improved 445% through systematic optimization.

Revenue closed
RM 2.58M+98×
ROAS achieved
9,797%+98×
Win rate
56.5%+22pp
Conversion rate
+445%+445%
2026Read the full case
Our philosophy/Section 04

ImpressionsinputRevenuescoreboard

Every engagement ties to a commercial number — CPL, pipeline, ROAS, payback. Reported weekly. Against your P&L. No vanity dashboards, no “awareness” line items, no rankings reports nobody reads.

How we work04commercial KPIs · reported weekly
01 — InputsWhat gets bought
02 — ScoreboardWhat gets paid
  • Impressions24.8Mserved · paid + organic
  • Clicks186Ktracked · server-side stitched
  • Engagement rate3.42%measured · weighted avg
  • Sessions94.2Klogged · GA4 + CRM
  • Pipeline createdRM 12.4M+42%
  • Cost per qualified leadRM 212−54%
  • ROAS5.4×+1.9×
  • Payback3.1 mo−2.4 mo
Weekly report · against your P&LWK 18 · 2026
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