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Marketing tools · Calculators & diagnostics

Eight instruments. Sharp & free.

The exact tools we run on client accounts. Most finish inside a coffee. None are email-gated. All return a number you can put on a slide without caveats.

Tools
8
Interactive · free
Average time
~ 4 min
To complete a tool
Cost
$0
No email required
Showing 8 of 8
TOOL · 01
Audit
Most used
Marketing ROI calculator

Plug in spend, leads, close-rate, deal size. Get a payback period and a floor-CPL you shouldn't cross.

OutputsROI · Payback · CPL ceiling
~ 3 minOpen →
TOOL · 02
Audit
Marketing strategy audit

Take our 30-question audit. Identify gaps in your marketing across measurement, channels, and operations.

OutputsScore · Gap analysis
~ 6 minOpen →
TOOL · 03
Diagnosis
Revenue leak detector

Seven-step funnel diagnostic. Finds the drop-off nobody was watching — usually a 10–40% leak between lead and SQL.

OutputsLeak heatmap
~ 5 minOpen →
TOOL · 04
Diagnosis
Free audit
Marketing health check

Twenty-two yes/no questions. Score your operation on measurement, discipline, compounding and conflict of interest.

OutputsScore 0–100 · Playbook
~ 4 minOpen →
TOOL · 05
Procurement
Agency red-flag checker

Score your current or prospective agency on transparency, incentives, reporting and lock-in before you sign.

OutputsRisk score · Walk-away line
~ 3 minOpen →
TOOL · 06
Procurement
Cost comparison · in-house vs. agency

Honest side-by-side. Fully-loaded cost, time-to-ship, risk profile. We don't flatter ourselves.

OutputsAnnualised delta
~ 4 minOpen →
TOOL · 07
Go/no-go
Lead-quality scorecard

Trace each lead source to closed revenue. Rank them. Kill the bottom three.

OutputsRanked source list
~ 5 minOpen →
TOOL · 08
Go/no-go
Marketing metrics audit

Find your analytics blind spots. Score what you track today vs the dashboard a CFO can act on.

OutputsTracking gap report
~ 7 minOpen →
Don't see the one you need
We build a new instrument whenever a client asks the same question twice.
Tell us what you'd use. If three other operators need it, we ship it inside the month.
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