Paid media engineered for qualified pipeline — not clicks, leads, or impressions you cannot bank.
A typical RM 80k/month allocation for a Malaysian B2B at RM 12M revenue. Notice how display is the smallest slice — it earns its keep on retargeting, not prospecting.
Paid social builds account-level reach. Paid search captures the buyers already searching. Display keeps you in the room during 6-month cycles. We sequence all three so they reinforce each other instead of double-charging you, and we report them on one shared model — pipeline, not platform metrics.
Two weeks. We read your CRM, last 12 months of platform data, and 5 sales calls. Output: which channels deserve budget this quarter and which do not.
Three to six concurrent tests across the chosen channels. Each one has a written hypothesis, kill threshold, and scale threshold — agreed with you before launch.
Winners get more budget and a second creative angle. Losers are archived with a one-paragraph post-mortem so we never repeat them.
A 45-minute call with you and your sales lead. We walk the P&L line by line, agree the next month's targets, and document the channel mix shift.
A 30-person professional-services firm in KL was spending RM 75k/month across LinkedIn, Google, and display with three different agencies and no shared view of what was contributing to revenue. Sales kept saying the leads were terrible.
We rebuilt targeting around their best 50 closed-won accounts, killed display retargeting on three low-quality networks, moved 40% of LinkedIn budget into ABM, and rewrote five Google Ads campaigns around bottom-of-funnel intent.
