Marketing Budgets for B2B Companies: How Much Should You Actually Spend?
12 min read
3/16/2026FeaturedMarketing Budgets for B2B Companies: How Much Should You Actually Spend?
The "spend 5-10% of revenue on marketing" rule is everywhere. But it is overly simplistic and often wrong for B2B companies. Here is how to figure out what actually makes sense for your business.
CWJ
Chang Wei Jie
Founder & Principal Strategist
marketing budgetB2B marketingmarketing spendbudget allocationmarketing ROI