Why Most Marketing Reports Are Useless (And What to Look For Instead)
9 min read
1/26/2026FeaturedWhy Most Marketing Reports Are Useless (And What to Look For Instead)
That 47-page marketing report sitting in your inbox? It's probably making you worse at marketing. Here's what actually matters—and what to ignore.
CWJ
Chang Wei Jie
Founder & Principal Strategist
marketing reportsmarketing analyticsKPIsdata-driven marketingmarketing metrics