Learn what we're learning. Real insights from real campaigns, explained in plain English. No fluff, no generic advice—just practical lessons from working with B2B companies like yours.
Most B2B companies focus on generating more leads when they should focus on generating better leads. Here's what we learned from analyzing 500+ B2B campaigns.
Brandon Miller
1/15/2025
Most marketing reports hide more than they reveal. Here's how to spot the difference between helpful insights and vanity metrics.
Sarah Chen
1/10/2025
Strategic thinking and planning insights for B2B marketing
How to understand and use marketing data effectively
Trends and observations relevant to B2B companies
Practical lessons from real marketing campaigns
Most B2B companies focus on generating more leads when they should focus on generating better leads. Here's what we learned from analyzing 500+ B2B campaigns.
Brandon Miller
Founder & CEO
Most marketing reports hide more than they reveal. Here's how to spot the difference between helpful insights and vanity metrics.
Sarah Chen
Lead Analytics Strategist
B2B marketing budgets range from 2% to 15% of revenue. Here's how to determine the right investment level for your business stage and growth goals.
Brandon Miller
Founder & CEO
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