How we work: A transparent process with no surprises
Here's exactly what happens when you work with us, from the first conversation to long-term growth. No hidden steps, no mysterious methods—just a clear process that delivers results.
Discovery & Data Dive
We analyze your current marketing, talk to your customers, and identify what's really driving (or blocking) your growth.
What you get
- Clear picture of what's working and what isn't
- Understanding of your best customers and why they buy
- Identification of biggest growth opportunities
- Baseline metrics for measuring improvement
What we need from you
- Access to current marketing tools and data
- Customer contact information for interviews
- Internal team availability for discussions
- Historical performance data and reports
Timeline
2-3 weeks for this phase
We'll provide weekly updates and can adjust timing based on your schedule and priorities.
Strategy & Planning
Based on our discoveries, we create a custom strategy focused on your specific market and goals.
What you get
- Clear marketing strategy tailored to your business
- Priority channel recommendations with reasoning
- Messaging framework that resonates with your audience
- Success metrics and measurement plan
What we need from you
- Feedback on strategic recommendations
- Budget and resource constraints
- Timeline preferences and constraints
- Internal stakeholder input and approval
Timeline
1-2 weeks for this phase
We'll provide weekly updates and can adjust timing based on your schedule and priorities.
Implementation & Launch
We execute the strategy with full transparency, keeping you informed about what we're building and why.
What you get
- Live campaigns across priority channels
- Optimized landing pages and content
- Tracking systems for accurate measurement
- Initial performance data and insights
What we need from you
- Content review and approval
- Account access and permissions
- Team coordination for asset creation
- Feedback on initial implementations
Timeline
2-4 weeks for this phase
We'll provide weekly updates and can adjust timing based on your schedule and priorities.
Measurement & Optimization
We continuously measure performance, test improvements, and optimize based on real results.
What you get
- Regular performance reports in plain English
- Ongoing testing and optimization
- Quick pivots when something isn't working
- Continuous improvement in key metrics
What we need from you
- Feedback on reports and insights
- Approval for significant strategy changes
- Additional budget for proven opportunities
- Team involvement in optimization discussions
Timeline
Ongoing for this phase
We'll provide weekly updates and can adjust timing based on your schedule and priorities.
Growth & Evolution
As we learn what works for your business, we expand successful tactics and explore new opportunities.
What you get
- Expanded successful campaigns and channels
- New opportunity identification and testing
- Advanced optimization and automation
- Strategic planning for future growth
What we need from you
- Long-term growth objectives
- Budget planning for expansion
- Team development and training support
- Strategic input on market opportunities
Timeline
Long-term for this phase
We'll provide weekly updates and can adjust timing based on your schedule and priorities.
What to expect along the way
Communication frequency
Weekly check-ins during active phases, monthly strategic reviews, and immediate updates when something important happens.
Reporting style
Reports in plain English that explain what happened, why it matters, and what we recommend next. No jargon, just insights.
Your involvement
We'll need your input on strategy decisions, content review, and budget allocations. You stay in control of the big decisions.
Common questions about our process
- How long before we see results?
- You'll start seeing data and insights immediately, but meaningful business results typically take 30-90 days depending on your current state and market. We'll be transparent about timelines and provide weekly updates on progress.
- What if something isn't working?
- We'll tell you immediately, explain why we think it's happening, and present our plan to fix it. Part of our transparency commitment is sharing failures as openly as successes.
- How much involvement is required from our team?
- We handle the heavy lifting, but we'll need your input on strategic decisions, content review, and budget allocation. Most clients spend 2-4 hours per week in meetings and reviews.
- Can we adjust the process for our specific needs?
- Absolutely. This framework adapts to your situation, timeline, and resources. We'll discuss any adjustments during our initial strategy conversations.
- What happens if we need to pause or change direction?
- Business priorities change. We build flexibility into our engagements and can pause, pivot, or adjust scope as needed. You'll always know where you stand and what your options are.
Ready to try a different approach?
Let's discuss how our transparent process can help your business grow through marketing that makes sense.