Our methodology: Evidence-based marketing that you can understand
We follow a proven process that combines thorough analysis, strategic thinking, and transparent execution. Here's exactly how we work and what you can expect at each step.
How we approach every engagement
Our methodology isn't a rigid checklist—it's a framework that adapts to your specific situation while maintaining our commitment to transparency and results.
Discovery & Analysis
2-3 weeksWe dive deep into your data, talk to your customers, and understand what's really driving your business.
What we do
- Marketing audit and data analysis
- Customer interviews and surveys
- Competitive landscape research
- Current funnel performance review
- Tool and process assessment
What you get
- Comprehensive marketing audit report
- Customer persona documentation
- Competitive analysis summary
- Baseline metrics dashboard
- Opportunity identification matrix
Strategy Development
1-2 weeksBased on what we learned, we develop a custom strategy focused on your specific goals and market.
What we do
- Strategy framework development
- Channel prioritization and planning
- Message testing and refinement
- Technology stack planning
- Success metrics definition
What you get
- Marketing strategy document
- Channel-specific plans
- Messaging framework
- Technology recommendations
- KPI dashboard design
Implementation & Execution
OngoingWe execute the strategy with full transparency, showing you exactly what we're doing and why.
What we do
- Campaign setup and launch
- Content creation and optimization
- Landing page development
- Tool configuration and integration
- Initial performance monitoring
What you get
- Live campaigns and content
- Tracking and analytics setup
- Performance dashboards
- Weekly progress reports
- Implementation documentation
Measurement & Optimization
OngoingWe continuously measure, learn, and improve based on real performance data.
What we do
- Performance analysis and reporting
- A/B testing and experimentation
- Customer feedback collection
- Strategy refinement
- New opportunity identification
What you get
- Monthly performance reports
- Test results and insights
- Strategy update recommendations
- Optimization roadmap
- Learning documentation
Evolution & Growth
ContinuousWe adapt and evolve your marketing based on what we learn, always keeping you informed.
What we do
- Strategy evolution planning
- New channel exploration
- Advanced testing implementation
- Team training and education
- Long-term roadmap development
What you get
- Quarterly strategy reviews
- Growth opportunity assessments
- Team training materials
- Long-term marketing roadmap
- Best practices documentation
Our core principles
These principles guide how we work, make decisions, and measure success in every client engagement.
Start with your data
We never assume. Every strategy decision is based on actual data from your business, your customers, and your market.
Explain everything
You'll understand exactly what we're doing, why we're doing it, and how we measure success. No black boxes.
Test and learn
We test assumptions quickly and adjust based on results. When something doesn't work, we say so immediately.
Focus on what matters
We optimize for business outcomes, not marketing metrics. Lead quality trumps lead quantity every time.
Keep it simple
The best strategies are simple enough to explain over coffee. Complexity is the enemy of execution.
Teach as we go
We make you smarter about your marketing so you can make informed decisions even when we're not in the room.
Marketing with the lights on
Nothing hidden. Everything clear.
Working with an agency shouldn't feel like a mystery. We give you a simple way to track your investment, just like tracking a package or checking your bank statement.
"I want to check in without calling you."
Your own login. Check your results anytime, just like checking your email.
"Did that ad actually make money?"
Connect the dots. We show you exactly which ad brought in a customer.
"Are you guys actually working?"
See the work. You can view our daily checklist and progress.
See our methodology in action
Ready to experience marketing that you can understand and measure? Let's discuss how our approach can help your business grow.