How we run an account. On purpose.
Most agencies have a ‘process’. Ours is a written operating system — the same one every account runs on, whether you’re paying USD 4,900 or USD 30,000 a month.
Four principles we’re compensated on.
Every engagement starts with a 14-day diagnostic. No scope, no scope of work, no retainer, until we have a shared fact base. The audit is free and yours whether we end up working together or not.
The first deliverable is almost always a list of things to switch off. Most accounts carry 20–40% waste by spend. Compounding works in both directions — waste compounds too.
Every hypothesis, every change, every expected result — in a shared decisions log. If a change works, we scale it. If it doesn’t, we can say exactly why, not "the market changed".
Raise the floor before you chase the ceiling. Fix the leaks before you pour more in. Quarterly deep-dives are focused on the biggest remaining loss, not the shiniest new opportunity.