Connect spend to pipeline. One source of truth for B2B marketing decisions — not vanity dashboards.
Not impressions, reach, or "engagement". The four numbers a Malaysian B2B founder should see every week.
We do not build dashboards for the sake of dashboards. We build the smallest reporting layer that lets a founder answer three questions in under two minutes: where did pipeline come from this month, what is paying back, and what are we killing next week. Three services — Dashboards, User Experience, and reporting cadence — all running off the same connected data layer.
Two working days. We list every tool you pay for, what data lives where, and the three questions you most need answered. Output is a one-page audit, not a 40-slide deck.
Week 1-2. Connect GA4, ad platforms, CRM, and any offline sources. Clean UTMs. Resolve duplicate leads. Document the attribution model so it is auditable.
Week 2-3. Founder dashboard live. Heatmaps and recordings installed on key pages. Tagged by lead quality so you watch the right sessions.
Week 4. One-page written report. Wins, kills, and the test list for next month. Then we run the review call together.
Month 2 onwards. Weekly Slack updates, monthly written report, monthly review call, quarterly board pack. Same format every month — predictability is the point.
A Selangor-based industrial automation supplier (RM 12M revenue) had marketing spending RM 80k/month across Google, Meta, LinkedIn, and trade shows. Two days a month went into a slide deck nobody trusted. The CEO asked, "Of the RM 960k we spent last year, which RM 200k can I cut and not lose pipeline?" Marketing could not answer.
We connected GA4, HubSpot, ad platforms, and their offline trade-show lead spreadsheet into one data layer. Built a CAC-payback-by-channel dashboard. Ran the first three months as a "kill list" exercise: every channel had to justify its spend with a payback number, not a click number.
