What Are You Missing?
Find out what's missing from your marketing reports—and what you should be tracking.
Traffic & Awareness
Do you know where your website visitors come from?
Traffic sources like Google, social media, referrals
Can you tell if your ads are actually reaching the right people?
Ad reach, impressions, and audience targeting effectiveness
Do you know which content attracts visitors to your site?
Blog posts, landing pages, or social content that drives traffic
Leads & Interest
Do you know which marketing channel brings you the most leads?
Which ads, content, or platforms generate inquiries
Do you know your cost per lead?
How much you spend to generate one inquiry
Can you tell which leads are likely to buy vs waste your time?
Lead scoring or qualification indicators
Evaluation & Consideration
Can you track a lead from first click to when they contact you?
The complete journey before they reach out
Do you know how many touchpoints it takes before someone inquires?
Number of interactions before conversion
Can you see which content influences purchase decisions?
Pages or materials viewed before becoming a customer
Conversion & Sales
Do you know your customer acquisition cost?
Total marketing spend to acquire one paying customer
Do you know which marketing activities actually drive revenue?
Connecting marketing spend to actual sales
Can you tell which campaigns to kill and which to scale?
ROI visibility for each marketing initiative
Do you know how long it takes for a lead to become a customer?
Average time from first contact to closed deal
Retention & Growth
Do you know how much a customer is worth over their lifetime?
Total revenue from repeat purchases and referrals
Can you track which customers come back to buy again?
Repeat purchase rate and customer retention
Do you know which customers refer new business to you?
Referral tracking and word-of-mouth attribution
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