Marketing ROI calculator
Plug in spend, leads, close-rate, deal size. Get a payback period and a floor-CPL you shouldn't cross.
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Your Numbers
These determine your maximum cost per lead
Revenue minus COGS. Not sure? Estimate 30%.
Your answers are stored locally. No account required.
Three steps. No surprises.
Each calculator is a thin layer over a single number. Here's how this one earns it.
Spend, leads, close rate, deal size. The four numbers your CFO already has on a spreadsheet somewhere.
A monthly ROI under 100% means you're losing money on attribution today. Under 0% means cash is bleeding.
Channels and campaigns priced higher than the CPL ceiling will not pay back inside the sales cycle.
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