Lead-quality scorecard
Trace each lead source to closed revenue. Rank them. Kill the bottom three.
Lead Quality Scorecard
Stop celebrating lead volume. Start measuring lead quality.
Find out which of your lead sources actually deliver buyers — and which ones waste your sales team's time.
What you'll get
- Quality score (0-100) and letter grade for each lead source
- True Cost Per Customer — including wasted sales time
- Source ranking from best to worst
- Clear verdict: Double Down, Optimize, Review, or Cut
Add your lead sources
Enter volume and cost data
Get your scorecard
Takes about 3 minutes. Add 2-6 lead sources.
Three steps. No surprises.
Each calculator is a thin layer over a single number. Here's how this one earns it.
Pull lead source from the CRM. Trace each one to closed revenue. UTMs, self-reported, both.
Share of leads × close rate. Beats raw lead volume every time.
Reallocate budget to the top quartile. Re-score in 60 days.
Other tools in this set.
Plug in spend, leads, close-rate, deal size. Get a payback period and a floor-CPL you shouldn't cross.
Take our 30-question audit. Identify gaps in your marketing across measurement, channels, and operations.
Seven-step funnel diagnostic. Finds the drop-off nobody was watching — usually a 10–40% leak between lead and SQL.
The calculator gives you a number. An operator gives you a plan.
Have us run this on your account with your real numbers. Free 14-day audit, written, yours to keep whether we end up working together or not.