Google Ads built for buying intent — engineered to surface the 3% of the market actively searching for what you sell.
CPC and Quality Score are levers. Conversion rate and cost-per-SQL are outcomes. We report all four, every week, with a written reason for any movement above 10%.
We split keywords into three tiers — buying intent (vendor names, "buy", "pricing", "for [industry]"), problem-aware ("how to", "best", "vs"), and category-aware (broad terms). Each tier gets its own campaign, budget, ad copy, landing page, and conversion goal. No more one campaign trying to convert tyre-kickers and ready-buyers at the same CPC.
Two-week diagnostic: search-term report, Quality Score audit, ad-extension audit, landing-page audit. Output: a 3-tier intent map for your category.
Rebuild campaigns into the 3-tier intent structure. Rewrite ads for relevance. Patch landing pages. Target: top 20 keywords at QS ≥ 8.
Every two weeks: review search-term report, add negatives, kill underperforming ad groups, scale winners. Bid adjustments tied to closed-won data, not form-fills.
Monthly P&L review with you and your sales lead. Closed revenue by keyword. Cost-per-closed-customer. Next month's budget shift signed off live.
GarGeon, a Malaysian waste-management firm, started with no digital presence — no website, no CRM, no analytics. Their entire pipeline was offline referrals in a competitive industrial-services market.
We built the website, set up GA4 + GTM + Infinity CRM, and ran an intent-tiered Google Ads account targeting industrial buyers searching for compliant waste partners. Every closed deal was tracked from search keyword through to invoice.
