Next.js or headless WordPress builds engineered for speed, SEO, and a CMS your team will actually use.
Real launch-day numbers from a 2024 B2B services rebuild. No image bloat, no plugin spaghetti, no theme defaults left on.
We default to Next.js + a headless CMS (Sanity, Payload, or Contentful) for B2B sites that need speed, SEO, and editor-friendliness. Where the marketing team is already trained on WordPress, we go headless WordPress + Next.js frontend. Either way: sub-1.5s LCP, full SEO continuity, and a CMS where editors can ship a new page without filing a ticket.
Pick the stack (Next.js + Sanity, headless WP, etc.), map every old URL to its new home, plan the redirect strategy, set the performance budget.
Frontend in Next.js, CMS configured, integrations wired (CRM, GTM, analytics, chat). Preview URL per branch so stakeholders see progress weekly.
Cross-browser, accessibility (WCAG 2.1 AA), Lighthouse scores, schema validation, redirect map tested, GA4 events firing.
Cutover during low-traffic hours. Submit fresh sitemap. Monitor Search Console for crawl errors and ranking shifts daily for 14 days.
90-min CMS training for the marketing team, written guide, 30-day post-launch warranty for any bugs.
A Klang-Valley B2B services firm was on a 7-year-old WordPress install with 23 plugins. LCP was 6.1s on mobile. Marketing could not publish without a developer. Organic traffic was declining month-over-month and they could not figure out why.
Rebuilt frontend on Next.js, migrated content to headless WordPress (kept the editor familiar), mapped 340 URLs with 301 redirects, set a 1.5s LCP performance budget enforced in CI. Trained the marketing team on the new editor in week 6.
