LinkedIn-led ABM and Meta retargeting that surfaces director-level buyers — not interns clicking thought-leadership posts.
A real test matrix for a Malaysian B2B SaaS client. Each tile is a different angle to the same Head of Operations — the CTR shows which framings earn attention.
We build LinkedIn campaigns from a named account list (your top 200 target companies in Malaysia or SEA), match it to job titles that actually sign cheques, and pair it with offers that suit a 6-month buying cycle — not a free webinar.
Read your closed-won list, build a 200-account target list scored by fit, and match to LinkedIn job-title segments. No lookalikes, no broad-match.
One creative brief signed off with you. Six ad angles produced — anti-pitch, diagnostic, social proof, point-of-view, founder-led, case study.
Each angle gets a 14-day test window with a defined kill threshold (CPL > RM 2,500) and scale threshold (lead-to-meeting > 15%).
Top two angles get 70% of budget. Losers get a one-paragraph post-mortem and are archived. New angles enter rotation every 3 weeks.
A Malaysian B2B SaaS firm was spending RM 35k/month on LinkedIn ads, generating 80 leads, but only 4 booked sales meetings. Sales had stopped logging into the lead inbox.
Killed the two broad-targeting campaigns running on lookalikes, rebuilt around 180 named accounts, replaced the e-book offer with a 25-minute diagnostic call, and rewrote ad copy to target Heads of Operations specifically.
