One or two pieces a week on what we ship, what we kill, and what we learned doing it. Read by B2B operators in finance, growth and the C-suite. Always written, never spun.
AI search is reshaping how buyers find solutions. Google AI Overviews reach 2 billion users, zero-click searches are rising fast, and most B2B companies are not prepared. Here is what to do about it.
About half of B2B marketers say measuring ROI is their biggest challenge. Here is a practical approach that connects marketing spend to revenue without drowning in data.
The "spend 5-10% of revenue on marketing" rule is everywhere. But it is overly simplistic and often wrong for B2B companies. Here is how to figure out what actually makes sense for your business.
Most companies know their marketing could be better. But diagnosing the specific problem is harder than it looks. Here are 7 warning signs with practical fixes for each.
Agency pricing is confusing by design. Here is a transparent breakdown of what things actually cost, the pricing models that exist, and how to figure out what makes sense for your budget.
Choosing the wrong marketing agency is expensive. Here is a step-by-step framework for finding a partner that actually fits your business, budget, and goals.
You just signed with a marketing agency. Now what? Here is a realistic timeline of what happens in the first 90 days—and what to expect at each stage so you do not panic when results are not instant.
Most marketing dashboards are built to impress, not to inform. Here is how to build a dashboard that helps you make better decisions instead of just looking good in meetings.
Your marketing generated 200 leads last month. Your sales team is overwhelmed. But pipeline is flat. Sound familiar? The problem is not lead generation—it is lead quality.
Most agency websites look the same and say the same things. Here are the questions that actually reveal whether an agency can deliver—and the red flags that mean you should walk away.
That 47-page marketing report sitting in your inbox? It's probably making you worse at marketing. Here's what actually matters—and what to ignore.
Mondays, 7 AM MYT. One concrete setting, campaign or report we'd kill on your behalf this week.
