From 2 Days to 2 Hours: A Reporting Revolution
Leading Manufacturing Company
Manufacturing
$3M annual revenue
Midwest US
Marketing team spent 2 days monthly compiling reports from 8 different platforms, delaying critical business decisions.
Timeline: 3 months of declining campaign performance
Our analysis revealed that the problem wasn't the data itself, but how it was being collected and presented.
Manual data compilation consumed 40% of marketing team's time
Inconsistent metrics across platforms led to decision paralysis
Campaign optimizations happened weeks after issues occurred
Marketing manager and coordinator working together
Too slow to catch performance issues early
We designed a comprehensive dashboard system that would automate data collection and provide real-time insights.
Audit all existing data sources and identify key performance indicators
Design automated data pipelines to eliminate manual compilation
Create executive and operational dashboards with different detail levels
Implement alerting system for performance anomalies
We implemented a phased rollout starting with the most critical metrics and expanding based on team feedback.
Built foundational dashboard with essential KPIs
Added detailed operational metrics for daily management
Enhanced with forecasting and trend analysis
The automated dashboard system delivered immediate time savings and long-term strategic advantages.
From manual compilation to automated insights
Real-time alerts enabled proactive management
Better optimization led to improved campaign performance
“Brandon Digital didn't just build us a dashboard—they gave us back 14 hours every month and helped us make better decisions faster. Our campaigns are performing better than ever.”
Manual reporting is a hidden tax on marketing effectiveness—automation pays for itself quickly
Real-time data enables proactive campaign management instead of reactive fixes
Executive dashboards should tell the story, not just show the numbers
Alert thresholds need calibration based on business seasonality and goals
Start with your most time-consuming reporting tasks first
Involve your team in dashboard design to ensure adoption
Plan for mobile access—decisions don't wait for office hours
Build in forecasting capabilities from the start for strategic planning
How we transformed a B2B SaaS company's content strategy to generate $2M in pipeline, increase MQLs by 250%, and shorten the sales cycle by 40%.
How we solved a $8,000/month lead quality problem for a management consulting firm, reducing cost per lead by 60% while improving lead quality by 180%.
Let's discuss how we can help your business achieve measurable growth through evidence-based marketing strategies.