Unified Campaign Management & Data-Driven Optimization
Simply Hamper
Gifting & E-commerce
Mid-Market
Singapore
As the market matured and competition intensified, Simply Hamper faced a substantial increase in Cost Per Acquisition (CPA), rising from below $30 to around $50.
Timeline: Urgent need for restructuring
Our analysis revealed that disjointed campaigns were diluting brand impact and driving up costs.
Fragmented efforts across platforms lacked cohesion
Rising CPA threatened profitability
Rising from historical $30 average
We implemented a unified marketing strategy to streamline efforts across all social media platforms, ensuring consistent messaging and branding.
Unified Campaign Management: Streamlined campaigns for consistency
Data-Driven Optimization: Used advanced analytics (GA4, Data Studio) to track and optimize
Creative Design & Copywriting: Developed visually appealing content to improve conversion
We managed paid social media campaigns on Facebook and Instagram, optimized Google Ads PPC efforts, and developed high-conversion landing pages.
Unified all social media and PPC campaigns under one strategy
Launched 20+ new creatives to combat ad fatigue
The unified strategy delivered immediate improvements in efficiency and reach.
Massive efficiency gain
Better targeting led to higher value customers
Expanded audience targeting
Unified messaging across platforms reduces CPA
High-quality creatives are essential for maintaining high ROAS
Data-driven decision making allows for rapid optimization
Consolidate fragmented campaigns
Invest in creative variety
Focus on AOV not just CPA
Helping a traditional heavy equipment provider transition online, resulting in a steady flow of new leads and expanded market visibility.
A comprehensive digital transformation for GarGeon involving website redesign, SEO initiatives, and Google Ads to capture high-intent market share.
Let's discuss how we can help your business achieve measurable growth through evidence-based marketing strategies.