From Traditional Referrals to a Consistent Digital Pipeline
Tat Heng Cranes
Construction & Heavy Equipment
Large Enterprise
Johor Bahru, Malaysia
Tat Heng Cranes primarily relied on organic and referral-based leads with minimal marketing initiatives, limiting their ability to proactively generate new business.
Timeline: Transition needed to modernize
We identified that potential customers were searching online for crane services, but Tat Heng was invisible to them.
High search volume for crane rentals with zero presence
Existing site (if any) was not set up for lead capture
Starting from scratch
We executed a full digital transformation including website revamp, SEO, and targeted advertising.
Website Revamp & Optimization: User-friendly, visually appealing platform with SEO
Paid Advertising: Google Ads targeting key demographics
Lead Generation Campaigns: Designed to capture leads directly from digital channels
Transformed the company's website into a lead-generating asset and launched targeted campaigns.
Created a modern, accessible website detailing services
Launched Google Ads to drive immediate qualified traffic
The integrated approach allowed Tat Heng Cranes to create a strong online presence and capture leads outside their traditional network.
Attracting visitors actively searching for solutions
Consistent pipeline established
Positioned as trusted provider digitally
Traditional industries have massive untapped digital potential
Search intent for industrial equipment is high-value
Trust signals on website are crucial for heavy equipment rentals
Invest in SEO for long-term visibility
Use paid search for immediate lead capture
Ensure website builds credibility instantly
How we streamlined social media campaigns and implemented data-driven optimization for Simply Hamper, achieving an 8x ROAS and 30% increase in Average Order Value.
A comprehensive digital transformation for GarGeon involving website redesign, SEO initiatives, and Google Ads to capture high-intent market share.
Let's discuss how we can help your business achieve measurable growth through evidence-based marketing strategies.